People often hear the word networking but don’t exactly delve into the opportunities it provides – more business partners, clients, earnings, etc.
To some, even if they try networking, they don’t seem to know how to do it effectively. So, how can a professional utilize networking for better career development?
In this article, Seng Tiong Ho shares strategic and powerful networking tips.
A Good Elevator Pitch
Effective networking should be short but informational. Furthermore, it shouldn’t be a hard sell. Therefore, upon introduction, mention only the following:
- Name and position.
- A brief professional background and experience.
- The company’s mission.
Try not to sound monotonous or that the elevator pitch is coming from a script – cater to the audience by addressing them. Once it’s the audience’s time to speak, listen actively. But do also ask questions.
Ask for Feedback
Always ask about business partners’ and clients’ comments or opinions to ensure smooth sailing business transactions. For one, they could be unhappy with the payment or product shipment delays – but are just too embarrassed to say something.
But if their business partner asks them beforehand, the clients and partners are more willing to share it. Not only does this provide better communication and a more open business relationship, but it also helps with the business and entrepreneur’s growth and improvement.
With this comes more confidence to market the business better. But how and where?
Leverage Social Media
Social media is a powerful tool that can drive business and entrepreneurial success. What makes it even better is most social media platforms are free. Therefore, it’s essentially a free advertisement platform.
However, some social media apps and websites also have ad services. Depending on the frequency of the ads appearing in user’s accounts and targeted audience (age, gender, location, etc.), social media platforms like Facebook charge fees.
Be responsive when people inquire on social media. Also, be courteous – not only can these people be potential customers or partners, but they can also leave negative comments and spread viral content denouncing the business owner or company.
Moreover, expanding the professional circle is possible offline – and in person.
Attend Networking Conventions and Events
Attending networking events and conventions is ideal because the people attending are also there to meet new business partners and employees.
At job fairs, for instance, business owners and HR representatives are willing to listen to dozens of individuals because they’re looking for someone who will fit the available role. In industry-specific seminars, attendees are familiar with the topics and industry jargon.
Try attending workshops to meet new people interested in the same things, as well as to improve entrepreneurial skills and business expansion. As for CEOs of non-profit organizations, try attending community service groups to meet potential donors and investors.
Conclusion
Networking is an effective way to get to know clients and business partners better. Furthermore, networking can forge meaningful professional relationships because both parties can share their feedback to improve the business and its services.
These days, many utilize social media to meet potential customers and investors. However, people can also meet them in person by attending networking events.
As long as the person is brief but convincing in their introduction, courteous to everyone (online and offline), and willing to listen, they can enjoy an expanded professional circle and successful business.